Programmatic Buying at Buying

Programmatic Buying. Programmatic ad buying is an efficient and effective way for your business to promote your products or services to interested leads. This gives them the opportunity to show specific messages to their intended public, in a specific context.

There are really two main drivers for the growth of programmatic in recent years: During this process, software is used to automate the buying, placement, and optimisation of media inventory via a bidding system. The actual space on the page where the ads will be displayed — the publisher sells the space on the website as inventory.

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Data is used to create and segment audiences, allowing advertisers to pay for ads delivered to the right people at. Here are some statistics on the results of programmatic buying: Programmatic buying is the paid part of programmatic marketing: The automated purchase of data driven, targeted ads whether they be online display, mobile or video ads.